FORTRESS AUSTRALIA [2022- PRESENT]
MARKETING SPECIALIST
MARKETING SPECIALIST
• Managed a team to develop and implement an Award-Winning Digital Asset Management and Brand Hub system, increasing brand consistency and reducing time spent on manual processes by 25%.
• Executed comprehensive social media strategies, resulting in a 7.58% increase in engagement and a 39.05% increase in followers across all platforms in under 12 months.
• Designed and implemented an internal process training program, reducing onboarding time by 30% and boosting employee confidence.
• Assisted in planning, coordination, and execution of brand activation campaigns and initiatives, ensuring alignment across cross-functional teams.
• Actively engaged with the LinkedIn audience, securing Fortress a LinkedIn Top voice for 2023.
• Optimized website content to improve organic search rankings and analyzed website performance using SEO tools and web analytics platforms.
• Executed comprehensive social media strategies, resulting in a 7.58% increase in engagement and a 39.05% increase in followers across all platforms in under 12 months.
• Designed and implemented an internal process training program, reducing onboarding time by 30% and boosting employee confidence.
• Assisted in planning, coordination, and execution of brand activation campaigns and initiatives, ensuring alignment across cross-functional teams.
• Actively engaged with the LinkedIn audience, securing Fortress a LinkedIn Top voice for 2023.
• Optimized website content to improve organic search rankings and analyzed website performance using SEO tools and web analytics platforms.
GEEK BOMB[2022 - 2022]
CONTENT PRODUCER
CONTENT PRODUCER
• Created 20 +social media graphics and content for a content creator with 100,000+ followers.
• Creating content including TikTok edits and YouTube thumbnails that resonate with target audiences, encourages engagement, and builds brand loyalty.
• Supported the distribution of content across various digital channels, including the website, YouTube, Patreon, Discord, and social media.
• Identify visual solutions for an underperforming brands, develop graphics, and contribute to a 3.42% increase in community
• Creating content including TikTok edits and YouTube thumbnails that resonate with target audiences, encourages engagement, and builds brand loyalty.
• Supported the distribution of content across various digital channels, including the website, YouTube, Patreon, Discord, and social media.
• Identify visual solutions for an underperforming brands, develop graphics, and contribute to a 3.42% increase in community
SEAMLESS ATOMICA [2021- 2021]
MARKETING SPECIALIST
MARKETING SPECIALIST
• Managed and optimized social media presence of a film and entertainment company, achieving 20% growth in total social media followers and an average video view rate of 42%.
• Developed and pitched affiliate marketing strategies, setting clear program objectives, KPIs, and targets for affiliate performance.
• Identified key partnership opportunities with YouTube channels, blogs, influencers, and media platforms.
• Led a team to establish cohesive social media feeds across multiple platforms and assisted in the design of a Streaming on Demand platform.
• Developed and pitched affiliate marketing strategies, setting clear program objectives, KPIs, and targets for affiliate performance.
• Identified key partnership opportunities with YouTube channels, blogs, influencers, and media platforms.
• Led a team to establish cohesive social media feeds across multiple platforms and assisted in the design of a Streaming on Demand platform.
TRAILBLAZERS TRAVEL [2019 - 2020]
DIGITAL MARKETING CONSULTANT
DIGITAL MARKETING CONSULTANT
• Managed and optimized Instagram presence and achieved an engagement rate of 2.45%.
• Utilized Canva, Lightroom and SmarterQueue to simplify the social media posting for the team.
• Researched and implemented a hashtag strategy in line with the brand strategy to increase impressions.
• Produced video content and designed pdf downloads to boost engagement with audiences and entice people to join the tours.
• Utilized Canva, Lightroom and SmarterQueue to simplify the social media posting for the team.
• Researched and implemented a hashtag strategy in line with the brand strategy to increase impressions.
• Produced video content and designed pdf downloads to boost engagement with audiences and entice people to join the tours.
MY PATHWAY [2018 - 2021]
MARKETING AND COMMUNICATIONS ADVISOR
MARKETING AND COMMUNICATIONS ADVISOR
Primary Clientele include: My Pathway, Community Owned Enterprise, EMG Workforce, Training Connections Australia, My Pathway Facility Services, EMG IT
• Achieved significant social media growth utilizing organic strategies, increasing LinkedIn followers by 42%, Facebook followers by 13%, and Twitter following by 450%.
• Spearheaded video production and editing for internal and external campaigns, contributing to enhanced brand visibility.
• Initiated internal communication initiatives and managed public relations and distribution, garnering positive media coverage.
• Executed a complete rebuild of the SharePoint platform for the organization and its sub-brands, resulting in a 20% increase in open rates of EDM and internal communications.
• Spearheaded video production and editing for internal and external campaigns, contributing to enhanced brand visibility.
• Initiated internal communication initiatives and managed public relations and distribution, garnering positive media coverage.
• Executed a complete rebuild of the SharePoint platform for the organization and its sub-brands, resulting in a 20% increase in open rates of EDM and internal communications.
FREELANCE + SELF EMPLOYMENT [2012 – PRESENT]
SOCIAL MEDIA, CODING + DESIGN, MARKETING, PHOTOGRAPHY, WRITING
SOCIAL MEDIA, CODING + DESIGN, MARKETING, PHOTOGRAPHY, WRITING
Primary Clientele include: Mount Isa Tourism & Entertainment Venues, Mount Isa City Council, DiLi Dance School, Cairns Indigenous Art Fair, Jessica Mauboy, All Time Low, Black Veil Brides, Bowling for Soup, Orange, Suburban Legends, Drama Club, DOPE, Kill Hannah, Madina Lake, My Passion, Fort Hope Soil, Coal Chamber, Young Guns, Hadouken, Modestep, Reel Big Fish,
Hit The Floor Magazine [2013 - 2016]
Writer & Photographer/Videographer
Writer & Photographer/Videographer
Primary Clientele include: All Time Low, Black Veil Brides, Bowling for Soup, Orange, Suburban Legends, Drama Club, DOPE, My Passion, Fort Hope Soil, Coal Chamber, Airborne, Hit the Deck Festival, Camden Rocks Festival, Warped Tour UK, Bullet For My Valentine, Framing Hanley, Die Antwoord, Ghost Town, Halestorm, Less Than Jake, Tonight Alive, As It Is, This Wild Life, The Blackout, Man Overboard, Neck Deep, Decade, Chunk! No captain Chunk, Heavens Basement, Mayday Parade, The Used, Taking Back Sunday, We are The In Crowd, Yellowcard, Gerard Way, Black Stone Cherry, Theory of a Deadman, MC Lars, Frank Iero andthe Cellabration